Generating inbound leads with classic gated landing pages and static content marketing has been producing disappointing results for many vendors.
Traditional inbound gated landing pages take visitors’ information upfront without providing actionable information - evaporating trust. This results in high bounce rates, poor engagement with prospects and reduced lead generation.
The few prospects that do get by gated landing pages often cannot take the time to read what’s behind them: multi-page blogs, white papers or ebooks created by vendors at extraordinary expense. And those who do try to self-educate by reading static marketing content are left wondering what the specific value will be for them. Without personalized interactive content the experience falls short of expectations.
Imagine a new inbound experience that attracts instead of repels prospects so that they return frequently. Consider the impact of offering an experience that requires buyer active engagement, instead of passively reading or watching, and providing real-time, relevant results they care about.
eXalt Knowledge Bots provide a new way to engage prospects with AI content marketing. AI content improves your marketing performance with Interactive landing pages instead of static content. Customer experiences are enriched with online web calculators, quizzes and forms that answer buyer questions. AI content results in increased traffic so that you get found more often in online search. Bounce rates are reduced as emotional trust is built with buyers by interacting on their terms and providing value upfront so they want to share information and not feel forced to or pressured to buy. Conversion rates soar as buyers get personalized answers in a few web clicks or a few answers to a chatbot landing page.
Knowledge Bots revolutionize content marketing by providing AI content via web, chat, email and text that can conduct conversations, think and take action. Delays, friction and gaps are removed helping grow sales funnels and moving prospects down the funnel in record time.
75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing.Content Marketing Institute
Benefits of AI Content Marketing
Knowledge Bots increase traffic to grow top of funnel with interactive content marketing that is optimized for each stage of the customer journey.
When gated inbound forms are replaced with interactive landing pages that prospects find valuable conversion is increased.
Emotional trust is built when providing something of value before expecting something in return.
And prospects then want to continue to interact and engage with your brand.
Knowledge Bots streamline the customer journey.
Buyers don’t have to search for answers they are delivered upon request. No more reading about value instead it is calculated for you.
Sales cycles are shortened when you make it easy to buy.
Use Next Generation Inbound - Give Before you Get Buyer Information